GCSTACK · FOR EMERGING RESIDENTIAL BUILDERS By a software engineer + licensed GC · Meet the founder →
Our commitment

$1M in signed contracts.

We commit to delivering it — when you commit to our coaching and tech stack. Built by a software engineer and licensed GC, for emerging builders. We run your entire back-office and coach you to win contracts. Introductory pricing for select clients.

Committed outcome Built for builders, by builders Introductory pricing
$1M signed · committed LIVE
$0.0M Signed contracts
· committed
$1M $500K $0 M0 M6 M12
Committed outcome 3-criteria qualification Coached to close
01 · By a builder

Yang.

Fig. 01 · Founder
Shuo Yang
Portrait · Shuo YangRYCO · SoCal

30 years a software engineer, now also a licensed general contractor. Founding engineer at Textura — the construction-finance platform acquired by Oracle that processes billions in construction payments a month. Now runs RYCO, an ADU-focused shop in SoCal, where he runs his own back-office on the same system GCStack clients use.

GCStack is the system he built to run RYCO — productized for emerging residential builders outside his market. He knows your numbers because they’re his numbers.

  • CA Lic. GC · Class B
  • 30 yrs · Software eng.
  • Founding Eng. · Textura
  • Acq. Oracle
  • Runs his own books
Background
The Suite
02 · What’s in the engagement · from what we run at RYCO

Everything you need to scale your shop. One price. One deliverable.

Fig. 02

The engagement includes both the back-office we set up and the marketing engine we run. These aren’t products you pick between — they’re what’s in the single bundled engagement. No tier-shopping. No add-ons.

Marketing engineWe run your growth

We run your growth.

  • 01Original content for ads & organic, weekly cadence
  • 02Custom website, built and maintained
  • 03Organic social pipeline, in your voice
  • 04Meta + Google ad campaigns (video + static), included
  • 05Award-winning proposals — built to win the bid
  • 06Weekly performance + lead-volume reporting

// Full intensity during the engagement until the lead-volume target hits.

Back-officeWe run your operations

We run your operations.

  • 01Project management — your PMs get their own IT team; one runs like ten
  • 02Vendor-bill automation (AP)
  • 03AR invoicing + draw schedules
  • 04Expense tracking + job-cost reports
  • 05Automated phone system on your forwarded line
  • 06Real-time P&L per job + cash dashboards
  • 07Your north-star metric — synced live, not month-end surprises

// Set up during the engagement. Runs through the retainer phase.

The deal

Everything above is included in the engagement price. Back-office is included for the engagement period — or runs on its own on a flat monthly retainer.

03 · Why GCStack

Most agencies have never been on a job site. We’ve poured foundations.

Fig. 03 · The moats

Two things no agencies can copy — because both require a licensed builder who’s won and lost bids on his own name. We sell the outcome. The build stays with us.

Moat 01 — Award-winning proposals

Proposals that read like a contract worth signing.

Cover, budget structure, scope framing — done by a builder who’s been across the table from his own customers, on his own license, for years.

The craft is the moat. The signed contract is what we deliver.

Proposal · Before
PROPOSAL.PDF
Your ADU project
Deposit$15,000
Materials$45,000
Mid-build$45,000
Completion$45,000
Generic · 4 payment stages
Proposal · After
PROPOSAL.PDF
Concept
Site work
Demo & clearing$3,200
Grading$2,100
Foundation
Excavation$2,400
Footings + slab$11,800
Framing
Lumber package$12,500
Labor$8,200
MEP
Rough-in$9,800
Finishes$6,400
Detailed · phase-by-phase
Moat 02 — Exceptional tech

Tech that turns trust into leads at scale.

Homeowners buy from people they trust. Our tech earns that trust at scale — without burning your time.

Better leads. More signed contracts. We run marketing and back-office. We close the bids with you. You run the build.

The fragmented default

Bookkeeper. Receptionist. Agency. IT. No one’s on the hook for your outcome.

Fig. 04

What the patchwork stack actually delivers — and why an integrated bundle is the only way to put $1M signed on the line.

Fragmented stack

Four vendors who don’t talk.

Bookkeeper, receptionist, marketing agency, IT. Four invoices, four logins — and none of them ever signed up to deliver signed contracts.

Lost bids

Generic proposals lose bids that should close.

A proposal built from a custom-home template, a budget that doesn’t speak ADU economics. The work was there — the document didn’t sell it.

Time bleed

More jobs. More admin. Same desk.

Sunday bookkeeping. Phone calls during site visits. New jobs stack invoices, vendor bills, and follow-ups onto the operator — until the integrated stack pulls it off your desk.

04 · Straight talk

How a builder would expect to be treated.

Fig. 05
Ad spend

Most agencies make money on your ad spend. We don’t.

Our fee is for the system we built running RYCO and now run for you. Your ads are your investment, passed through at cost.

0%vs. the typical 10–15% markup
Your market

One builder per market — yours, exclusively.

The marketing only works when it’s not split. When we take your market, it’s yours — we won’t run the same system for a competitor down the road. Your leads, your edge.

Bay AreaSacramentoOregonWashingtonArizonaTexasFloridaColoradoSoCal
At capacity

At capacity? You decide.

Let us continue to run your back-office for a low monthly fee. Or build your own back-office team. Either way, your content and leads are yours.

05 · Our commitment

$1M signed. Our mutual commitment.

Fig. 06 · The commitment
Engagement outcome PROJECTED
~$200K
Without usOn your own, admin-bound
$0M
With us$1M signed · committed
$0Signed contracts · committed$1M
A mutual commitment — we deliver when you commit
Our commitment$1M in signed contracts during the engagement$1M
ContractsAt $250K avg ADU4
Your partCommit to the coaching cadence + our tech stack
If you are not there yetWe keep working until $1M is signed$1M
Builder proof — not a projection

The exact system Yang built for his own ADU shop — not theory, not an agency playbook. He coaches you to run it the same way, on every discovery call, proposal, and follow-up.

Competition doesn’t commit to an outcome. It’s not how much you spend on ads — it’s how effective they are. Most agencies bill for activity. We bill for outcome.
Who this is for

Built for builders ready to grow. Not everyone.

We cut our teeth on ADUs — the fastest way into a homeowner’s door. But the system runs your whole book: ADUs, remodels, and custom homes. Get in with one project; we help you land the next.

Fig. 07 · ICP
Who this is for
  • + Production capacity — crew, subs, or PM bandwidth ready to absorb $1M+ in new contracts
  • + A real angle ready to amplify — niche, location, specialization, or heritage
  • + Coachable on the business side — daily 10-min + weekly 1-hour cadence
  • + Owner-operator who makes the call
  • + Residential — ADUs, remodels, or custom homes
  • + In an open market — one builder per market
Who this isn’t for
  • × No production capacity — can’t deliver what we’d sign
  • × No unique angle — marketing has nothing to anchor on
  • × Uncoachable — won’t follow the playbook or commit to the cadence
  • × Traditional shops that must maintain a back-office staff
  • × Multi-partner shops where coaching gets diluted by committee
  • × Just want leads, not a system — wrong fit
06 · Apply to work with us

Three criteria. We say no to most.

Fig. 08

Introductory pricing for our first wave of select clients — discussed on the discovery call, not on the web. We say no to most prospects, so the few we take, we commit to fully. Pass all three and you’re in.

// Built by a builder — the criteria are the same ones we’d apply to our own shop.

01 Criterion

Production capacity

Crew, subs, or PM bandwidth ready to absorb $1M+ in new contracts. Solo or shop — doesn’t matter, as long as you can build what we sign.

02 Criterion

A real angle ready to amplify

A niche, location, specialization, or heritage — something the marketing engine can build content around. Without it, there’s nothing to anchor on.

03 Criterion

Coachable on the business side

Daily 10-min + weekly 1-hour cadence. You know your numbers — margin per job, monthly overhead — and you’ll follow the playbook. The commitment math depends on it.

0 / 3 — tap each one that’s a yes
$1M signed — our commitment.

We commit to delivering $1M in signed contracts when you commit to our coaching and tech stack. No money-back gimmick — a real outcome partnership.

We run everything

Paid ads, organic social, client nurturing, detailed winning proposals, invoicing, expense tracking. Plus we coach you to a strong close rate.

Competitors don’t commit

Most agencies bill for activity. We bill for outcome. It’s not about how much you spend on ads — it’s about how effective they are.

See if you’re a fit >

Introductory pricing discussed on the call. We respond within 24 hours.

07 · What happens on the call

A 30-minute live screen-share. No pitch deck.

Fig. 09 · Discovery call

No slides. We share the screen and walk you through the actual systems running RYCO — real dashboards, real ad creative, real proposals — and exactly how they’d work for your shop.

0:43 · GCStack · with Yang
On the call
01Three-criterion fit check
02Your growth target + production capacity
03Live walkthrough of the real systems
04How the engagement would run for your shop
05A proposal within 48 hours if it’s a fit
See if you’re a fit >

No prep required. Bring questions. We’ll know in 30 minutes whether this is a fit.

08 · Questions

Straight answers.

Fig. 10
Begin

Schedule a discovery call.

30 minutes. Live screen-share. Three qualification questions, then the math. We’ll know quickly if this is a fit.

See if you’re a fit >