The operating system for growing ADU builders.
Built by a licensed ADU GC running 40+ builds in SoCal — for emerging builders outside his market. One pilot stands up your back-office and runs your growth engine until it delivers a defined number of leads.
at target
You’re paying four vendors to not solve this.
Four vendors who don’t talk.
Bookkeeper, receptionist, marketing agency, IT. Four invoices, four logins — none built for how an ADU shop runs.
You lose bids you should win.
Generic cover. Budget structured like a custom home. The work was there — the document didn’t sell it.
You close the books on Sundays.
You answer phones on site visits. The admin scales with every job — and all of it lands on you.
Built for emerging builders. Not everyone.
- + Emerging ADU builders scaling $1–3M → $5–10M+
- + Owner-operator, founder-led, wears all the hats
- + No bookkeeper/marketing yet — open to outsourcing
- + Camera-comfortable, with a real angle to amplify
- + Outside SoCal
- × Established $7M+ shops with existing back-office staff
- × Builders who want marketing only, no back-office access
- × No unique story or differentiation to market
- × Camera-shy founders
- × SoCal builders — that’s RYCO’s lane
Everything you need to scale your ADU shop. One price. One deliverable.
The pilot includes both the back-office we set up and the marketing engine we run. These aren’t products you pick between — they’re what’s in the single bundled pilot. No tier-shopping. No add-ons.
We run your operations.
- 01JobTread instance + management — you never touch it
- 02Vendor-bill OCR + processing (AP)
- 03AR invoicing + draw schedules
- 04Expense tracking + job-cost reports
- 05Phone receptionist on your forwarded line
- 06Monthly P&L per job + cash dashboards
- 07Year-end CPA handoff package
// Set up during the pilot. Runs through Phase 2 maintenance.
We run your growth.
- 01HeyGen founder video content, weekly
- 02Custom website, built and maintained
- 03Organic social pipeline, founder-voice
- 04Meta + Google ad campaigns, at cost
- 05Proposal cover renders + budget structuring
- 06Weekly performance + lead-volume reporting
// Full intensity during the pilot until the lead-volume target hits.
Everything above is included in the pilot price. The pilot delivers a defined number of qualified leads based on your revenue target. After we hit it, the back-office keeps running at a $3–7K/mo maintenance fee.
Most agencies have never been on a job site. We’ve poured foundations.
Two things no other agency can copy — because both require a licensed ADU builder who’s won and lost bids on his own name.
Proposals that look like a contract worth signing.
Cover renders, budget structure, and scope framing by an ADU specialist who’s been across the table from your customers.
Most agencies edit your proposals. We redesign them to win: front-loaded city fees, solar, design-fee credit, JADU bundling. The structure that closes ADU bids — not a custom-home template.
Your founder, on video, every week. Without filming.
AI-generated founder video at production scale. Homeowners respond to a builder’s face — not an anonymous brand ad. Trust lands at the exact touchpoint where bids are won.
It drops cold-acquisition CPL 30–40% versus static. Most agencies can’t produce this. We do it for every client.
Three questions. One number. One price.
We don’t sell tiers, retainers, or “starting at” fluff. Three filter questions gate every prospect. Pass all three, tell us one number, and the math is on the table.
// Built by a builder — the same transparency we’d want as contractors paying for a service.
Are you camera-savvy?
Can you do 5–10 minutes of training footage for HeyGen, plus occasional camera time for organic content?
What’s your unique angle?
Why would someone hire you over another ADU builder? A story, a niche, a market advantage we can amplify.
Open to us running your back-office?
Phones, books, proposals, JobTread. We do it all — you focus on the build. It’s required, not optional.
What’s the max new contract volume you could productionize in the next 12 months?
Pilot price is 2% of target, paid over 3 months. Includes ad spend at cost, full Office setup + run, and the marketing engine at intensity until the lead-volume KPI hits.
Ad spend is included in the pilot price. No markup. Ever. Audit the accounts any time.
We work until the lead-volume target hits at quality threshold. Defined outcome, not billed hours.
Cancel anytime. Keep the videos, site, audience, and accounts we built in your name.
$100K pilot. $5M signed. 50× ROI.
Yang closes ADU proposals at 35–40%. Industry average is 1–3%. The proposal craft is why your leads convert — and why he built the system in the first place.
How a builder would expect to be treated.
Most agencies make money on your ad spend. We don’t.
Our fee is for the creative engine — HeyGen, custom site, organic, back-office setup. Your ads are your investment, passed through at cost.
If you’re in SoCal, we won’t take you on.
Yang’s RYCO operates there. We don’t compete with the prospects we’re supposed to help. Different lanes — honest about the conflict.
Cancel anytime. You keep what we built.
You keep every asset you built. We keep the production engine. After you leave, you have it all — just not the pipeline to make more.
- Videos + raw files
- Website + domain
- Social + audience
- Ad accounts + pixel
- HeyGen avatar setup
- Script + prompt library
- Founder-voice method
- Production workflow
See the entire system in 8 minutes.
Real RYCO numbers. Real JobTread dashboards. Real HeyGen ads. Real proposal covers. The actual system running my own ADU shop — and exactly how it’d run yours.
No sales call required to watch. The video is the value. If you want to talk after, you can book a call at the end.
Yang.
Software engineer turned licensed GC. Founding engineer at Textura — the construction-finance platform acquired by Oracle that processes billion-dollar monthly volume. Now runs RYCO, an ADU-focused shop in SoCal, where he’s built 40+ ADUs and runs his own books in JobTread.
GCStack is the system he built to run RYCO — productized for emerging ADU builders outside his market. He knows your numbers because they’re his numbers.
- CA Lic. GC · Class B
- Founding Eng. · Textura
- Acq. Oracle
- 40+ ADUs built
- Runs his own books
Straight answers.
Watch the case study.
See the system work in 8 minutes. Three filter questions, one price formula, no sales call required.
Watch the case study >